About Dahlia Plant Nursery
A logo system for a boutique plant nursery, built around a botanical mark that stays legible from a plant tag to a storefront sign.
The mark was designed to feel hand-grown rather than corporate. Its linework is intentionally sketchy and a little imperfect — echoing the way no two plants ever grow quite the same way, each one shaped by its own bends, asymmetries, and small flaws. That same appreciation for natural variation guided the color palette: bold enough to hold its own, but never pushed all the way to neon. Instead, each color sits right at the edge of that line — vivid, but still something you could believably find growing outdoors rather than something manufactured.
