About Myrtle Moments
In 2026, Visit Myrtle Beach (VMB) set out to produce the first season of a new audio and video podcast — a documentary-style storytelling series built around a 12–15 episode season that blends on-location reporting, in-studio conversations, and remote interviews. The series was designed from the start as a multi-platform content engine, built to generate video vignettes, social clips, CVB partner features, and long-form audio episodes from a single production effort.
The identity builds on Visit Myrtle Beach's existing branding, but shifts the tone in a specific direction: less classic family-vacation fun, more a celebration of the local stakeholders and businesses that make Myrtle Beach feel like a real community. That shift meant pulling back on excess graphical elements in favor of a cleaner, more professional presentation — still playful, but with the polish to match who it's actually speaking to.
