Bold identities, thoughtfully built.

A logo is often the first handshake between a brand and the people it's trying to reach. My approach focuses on marks that stay legible at any size — from a favicon to a storefront sign — while still carrying a distinct point of view. Every logo project starts with research into the brand's world before a single sketch is drawn.

Brand identity work goes beyond the logo to build a full visual system — color, type, imagery, and voice — that holds together across every touchpoint a customer might encounter. The goal is consistency without monotony: a system flexible enough to grow with the brand, but recognizable no matter where it shows up.

Wedding design is some of the most personal work I take on — invitation suites, day-of signage, and other details that set the tone for a couple's celebration. Each project is built around the couple's own story, not a template, so the final pieces feel like them.

Packaging is a brand's chance to make an impression in someone's hands, not just their eyes. This work covers structural and surface design for products that live on a shelf, balancing shelf presence with the practical realities of manufacturing and materials.